Top 5 Consumer Finance Apps on iOS in Brazil Q1 2023

In Q1 2023, the top 5 consumer finance apps on iOS in Brazil showed varying trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at their performance:

Mobills - Budget Planner

Throughout the quarter, Mobills - Budget Planner experienced fluctuations in its weekly revenue, ranging from approximately $10.1K to $20.9K, peaking in the first week of January. Weekly downloads were highest at the beginning of the year with 17.2K downloads, gradually decreasing to around 10.1K by the end of March. Active users saw a peak of 46.1K at the start of January, with a slight decline to 38.0K towards the end of the quarter.

Organizze Budget Planner

Organizze Budget Planner displayed notable revenue spikes, especially in the week of January 30, reaching up to $13.2K. Weekly downloads varied significantly, peaking at 6.4K in the first week of January before dropping to 1.4K by mid-March, and then rebounding to 4.0K at the end of the quarter. Active users mirrored these trends, starting at 19.7K at the beginning of January and ending at 16.1K in late March.

Budget Planner App - Fleur

The Budget Planner App - Fleur had a modest revenue performance, with weekly earnings fluctuating between $393 and $900. Weekly downloads showed an initial spike to 4.0K in early January but generally stayed below 1K for most of the quarter, ending at 413 downloads in the last week of March. The app’s active user base remained relatively stable, hovering around 8.6K to 10.2K throughout the quarter.

YNAB

YNAB's revenue saw a gradual increase, reaching up to $501 in the first week of February. However, there were no significant changes in weekly downloads, with values not recorded during the quarter.

Wallet - Daily Budget & Profit

Wallet - Daily Budget & Profit had a steady revenue stream, maintaining figures between $225 and $376. Weekly downloads were minimal, with a notable increase from 7 to 136 downloads from late January to the end of March. Active users ranged from 133 to 254 throughout the quarter, reflecting a consistent user base.

These insights highlight the dynamic nature of the consumer finance app market in Brazil. For more detailed analytics and insights, visit Sensor Tower.